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NEST is a hands-on investment incubator focusing on scalable consumer businesses in the lifestyle space. Our vision is to develop Hong Kong as a global hub in the fields of entrepreneurship and creativity to enable start-up businesses to thrive.

NEST invests in the people as much as the business concepts and empowers each team with the tools they require to achieve global success with their business.

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We organise the unstructured world of start-up investing into a strategic hands-on investment business led by experienced entrepreneurs with a proven track record. In addition to capital we provide a full-service ecosystem including technology, infrastructure and practical help to build solid business foundations that give our entrepreneurs the freedom to innovate.

The unique combination of skills and experience that exist across the NEST team are specifically suited to support early-stage investment and meet the demands of the current environment.

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NEST’s target investments are typically seed or start-up phase companies (6-18 months old) consisting of an owner or founder and between 3 and 8 employees. They generally have a consumer focus with a disruptive concept, are headquartered in Hong Kong and have rapid scalable growth projections.

We want to get under the skin of the businesses we invest in be able to support them on a day-to-day basis – so if we don’t think we can help, we don’t get involved.


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Pitch Day

Are you an entrepreneur with an exceptional start-up, looking to make your mark in Hong Kong? Take your business to the NEST level and apply to NEST’s next Pitch Day on Saturday 10 May.

how it works

You’ll have 15 minutes to present your business to the NEST team before moving into 30 minutes Q&A.

If we like your pitch, and want to invest, we’ll provide you and your business with up to HK$500,000 in capital as well as mentorship, office space, know-how and hands-on support.

what type of companies can apply? 

Anything from pure concepts through to established companies with significant revenues are welcome to apply.  NEST is aiming to apply its diverse range of management skills to all our investments, and help them on the path to success.

how to apply

To apply, download and complete our application form and send it back to us. We review every application but only invite the entrepreneurs with the idea that we feel best fits within our ecosystem to present on our pitch day. Remember to tell us lots about yourself as well as your business idea – we’re investing in you too!




  • team-1-simon

    Simon Squibb, CEO


    As an angel investor for over 18 years, Simon is dedicated to bringing ideas to life and helping the next generation of entrepreneurs in Hong Kong achieve their dreams. As founder of multi award-winning, globally respected creative agency, fluid, Simon worked with an impressive list of clients and partner brands including Estée Lauder China, Fortune, CNN, Wall Street Journal Asia, Li & Fung, Citibank China and Starbucks. As CEO of Nest Investments, Simon leverages his extensive network and experience to mentor and develop Hong Kong based start-ups and entrepreneurs.

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    Lawrence Morgan, COO


    Both as an entrepreneur and start-up investor, Lawrence has built businesses across a range of sectors including property, F&B, marketing, publishing and manufacturing. Lawrence is driven by helping companies achieve rapid growth, through his entrepreneurial experience and hands on involvement in their progress. Specifically, Lawrence focuses on strategic planning, business development, legal and risk management. He is committed and passionate about taking start-ups to the next level, and his renowned attention to detail and ‘structured logic’ approach has led him to become a well established investor and entrepreneur in Hong Kong.

  • team-3-zoe

    Shaun Cunningham, Senior Associate


    Shaun has worked with over 15 start-ups in Sydney, London and now Hong Kong, with a particular focus on the luxury, property, lifestyle and travel industries. He has previously led the strategy department of a marketing agency and the corporate strategy department of a multinational property group. Shaun is responsible for developing and implementing business and marketing strategy for NEST’s portfolio of companies. He has a Graduate Diploma of Marketing Communications and a BA in Communications from Charles Sturt University. He is a member of the Royal Institute of International Affairs, the China-Britain Business Council and Young Professionals in Foreign Policy.

  • team-3-zoe

    Pat Chow, Pitch Day Manager


    Pat’s broad range of experience spans start ups through to large MNCs in both Hong Kong and Silicon Valley. As an entrepreneur, Pat founded and ran her own business for a number of years. Graduating with a degree in Business Administration, Pat majored in International Business with a minor in Innovation and Entrepreneurship. As a member of the Nest team, Pat will help promote the growth of the start up community and entrepreneurs in Hong Kong.

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    Helen Griffiths, Partner

    Helen’s expertise for understanding, creating and communicating a brand’s visual identity has led her to the role of brand guardian on numerous occasions as creative director, and co-founder of fluid creative agency. While some focus on the bigger picture, Helen boasts a sharp eye for detail, meticulously planning and perfecting all aspects of a brand from concept through to execution. Helen’s work at NEST centres on fine-tuning all creative elements of a concept, ensuring each project achieves its full potential.

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    Jeremy Fearnley, Board Advisor

    Jeremy is Head of M&A at KPMG for Hong Kong and Southern China. He focuses on helping multinational clients on their entry and exit strategies in Greater China, including local companies seeking early stage investment, growth capital or buyout financing. He has extensive experience working with management teams and investors in the production and assessment of business plans and financial models. Increasingly he likes to focus on early stage entrepreneurial businesses, assisting them to scale prior to exit.

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    Jennifer Carver, CIO


    Jennifer has over 25 years of experience in asset management, investment advisory and technology in HK.  Her technology experience includes strategy for Chinadotcom among other technology firms. A serial entrepreneur, she has launched, managed and sold an investment advisory firm and fund of hedge funds.  In 2005, she was named one of the finalists for The HK Business Woman of the Year award and currently sits on numerous technology and investment company boards.

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    Olivier Legrand, Board Advisor

    As LinkedIn’s current Head of Marketing Solutions, Asia-Pacific and Japan, Olivier brings a wealth of experience to NEST in the online marketing space.
    Previously at Dow Jones, he served as Director of Marketing in Asia for The Wall Street Journal Asia, driving marketing and advertising initiatives across both print and online platforms. Prior to Dow Jones, he founded Creasia Marketing House, a marketing and digital production agency in Hong Kong and served as its Chief Executive Officer.

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    James Yao, Board Advisor

    James has over 20 years of experience working in private equity, venture capital and technology in locations including Silicon Valley, Beijing, Taipei and Hong Kong. James’ career highlights include being a Managing Partner of Advantage Resources Group, a business focusing on sustainable investments in Greater China, Founder and Managing Partner of AsiaTech Ventures, a leading technology venture firm in Hong Kong, and Managing Director in Greater China for Banyan Systems, a leading US network software company.

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    Derek Callow, Board Advisor

    Derek joined Google in March 2006 and following 7 years as Head of Marketing for Southeast Asia, he is currently serving as Director & Global Head of Partner Marketing for YouTube. Prior to Google, he was a senior consultant with Accenture, responsible for CRM and strategy related project delivery within the telecommunications and financial services sectors. Previous to Accenture, Derek was a consultant in Ogilvy & Mather’s CRM and marketing strategy unit in Hong Kong. With Ogilvy, he was responsible for strategy development in the travel, financial services, logistics and technology sectors.

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    Jacob Fisch, Board Advisor

    Jake has held the position of Director of Corporate Development for the Li & Fung Group, where he focused primarily on sourcing and executing M&A transactions for the Group’s private and publicly listed companies. Jake was previously Senior Vice President and General Counsel for Li & Fung Limited and has been a corporate attorney at leading international law firms in Hong Kong, Shanghai and New York. Jake first lived in China in 1992 and reads and speaks fluent Mandarin.

  • team-1-simon

    Will Ross, Board Advisor

    Will is the Asia-Pacific Head of Collaboration and Global Priority Clients for HSBC Private Bank. He is responsible for identifying and delivering the full breadth of HSBC’s capabilities in meeting clients’ personal and corporate banking needs. Will previously held various roles across investment banking, including Head of Commercial Origination and Head of the Financing Solutions Group, Asia-Pacific as well as a broader role in Global Markets as Co-Head of Islamic Finance. Prior to joining HSBC, Will worked at RBS, Bank of America Merrill Lynch, and JPMorgan Chase & Co. Will brings to NEST a wealth of experience in advising companies on capital-raising, and shares a passion for helping businesses and budding entrepreneurs achieve their ambitions.

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    Guy Parsonage, Board Advisor

    Guy is the CEO of fluid, an insight-driven creative agency based in Hong Kong.  With a long-established client network and proven track record in growing agency businesses across Asia, Guy’s expertise at fluid is focused on developing the award-winning research and strategy that underpins all creative and branding solutions.  Prior to joining fluid, Guy was Hong Kong Managing Director of Jack Morton Worldwide, a global brand experience agency, part of the Interpublic Group.  In this role Guy grew the Jack Morton agency from a Hong Kong base to a regional network with offices across China & Singapore, winning high profile clients throughout the Asia region. Guy is an eighth generation entrepreneur, and has long enjoyed helping start-ups scale their businesses through his mentorship in marketing and sales.

  • Peter

    Peter Brack, Board Advisor

    Peter is an entrepreneur and investor with a 20-year track record in media and global markets. As co-founder, Chairman & CEO of Redgate Media Group, he led the company through more than 10 acquisitions in China and through several rounds of private and public capital raising, merging with a public company on the HK Stock Exchange in 2012. Peter also co-founded and was CEO of One Media Group, a leading Chinese-language lifestyle and entertainment magazine conglomerate which listed on the HK Stock Exchange in 2005. Prior to his career as an entrepreneur, he was a senior executive at Time Warner. Peter serves on several internet and mobile-related boards and advisory boards, and is an active private equity and early stage venture investor.

  • Peter

    Diana David, Board Advisor

    Diana is the Financial Times’ Regional Corporate Development Director for Asia Pacific, responsible for identifying and developing new revenue generating opportunities across education, advertising and content. A commercial entrepreneur at heart, Diana launched and sold her own retail venture prior to working at the FT. At the Pacific Group in Hong Kong, she managed venture investments in new media, telecoms and retail across Asia. Earlier in her career, she worked as a management consultant for PwC on strategy and began her career as an assistant to Dr. Henry Kissinger at Kissinger Associates in New York. Diana holds an MBA from Columbia University, and is the recipient of a prestigious Luce Scholarship. She is the author of the Hong Kong ABC Children’s Book, dedicating all proceeds to benefit the Room-to-Read charity.

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    Luca Deplano, Board Advisor

    Luca brings over 15 years of experience in branding, marketing, as well as business development of luxury brands in a variety of industries, both in Asia and Europe, having worked for luxury goods brands such as Prada, Furla and Cerruti 1881, for American Express in the premium financial services space, where he spent 6 years managing the Centurion Card international strategy, and most recently in the luxury hospitality sector with brands such as Banyan Tree Hotels & Resorts and Shangri-La Hotels & Resorts, where he is currently the Vice President of Brand Communications, in charge of the overall group brands’ portfolio.
    Luca holds a Master of Business Administration from Columbia Business School, and a Bachelor’s Degree in Business Administration from Bologna University, Italy, where he majored in Marketing and Finance.

  • Peter

    Bernard Chan, Board Advisor

    Bernard is a prominent politician and businessman. He is currently a Hong Kong Deputy to the National People’s Congress of the People’s Republic of China, a member of the Executive Council, and was previously a member of the Legislative Council. Bernard is also the President of both Asia Financial Holdings and Asia Insurance. In 2006, he led the sale of Asia Commercial Bank at the highest ever multiple for a bank of that size in Hong Kong. Among other business successes, Bernard is the founding Chairman of the Bank Consortium Trust that today has US$2 billion of funds under management. Bernard is excited to harness his financial and political experience to help local entrepreneurs succeed.

  • team-6-jennifer

    Jessica Cheung, Associate


    Jessica was first captivated by the start-up world through her exposure to the London scene, and joins NEST with the ambition of raising the profile of Hong Kong into becoming a major international start-up hub. Jessica was formerly part of the Digital and Media Marketing team at Jamie Oliver Ltd. in London, working closely with the team on their first product launch in China. Prior to Jamie Oliver Ltd., Jessica worked at Founders’ Forum in London, a company connecting high profile entrepreneurs globally, having previously hosted Richard Branson, Reid Hoffman, and a range of Silicon Valley veterans. At Founders’ Forum Jessica focused on launching and then growing their philanthropic arm, ‘Founders Forum for Good’, culminating in a 500-strong event in June 2013. Jessica joins NEST as a graduate of University College London.

  • team-6-jennifer

    Luke Jones, Board of Advisor

    Luke is an entrepreneur and investor with a 15-year track record across F&B, IT Services and Home Furnishings. Formerly a Chartered Accountant with Arthur Andersen and a professional rugby player with Richmond and London Welsh, he cut his teeth in the world of start-ups assisting Julian Metcalfe (Co-Founder of Pret a Manger) in the establishment of the first I’tsu in London. At Delphis Consulting he was CFO and led the sale of the business to Morse, a UK listed company. During his 5-year tenure as MD of Halo’s international business he oversaw sales growth from less than $10M USD to approaching $100M USD and opened the first Timothy Oulton stores. Luke remains a shareholder in Halo and continues to serve on its Board.

    Luke’s past investments include Domus Lifestyle Ltd, a London based property development company and Cylindo a Danish company that he advises and that offers furniture visualization software.

  •  team @ nest

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  • team-5-jeremy
  • team-3-zoe
  • team-2-lawrence
  • team-4-helen
  • team-3-zoe
  • board of advisors

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16/F Chao’s Building
143-145 Bonham Strand
Sheung Wan
Hong Kong
T: +852 3620 3885


For Pitch Day related enquiries, please contact:
Sukey Ng
Pitch Day Manager
T: +852 3620 3885


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